Role: Graphic Designer
Protecting Your Wealth Law, PC, a law firm based in Newton, MA, approached Brown Bear Creative for a fresh logo design. Because the firm had evolved recently to encompass more than just wealth law, they wanted to rebrand themselves using their initials, PYWL.
For their new look, the firm wished to incorporate a recognizable symbol to help distinguish their brand. They decided on a penguin, as it would represent qualities important to the firm such as strength, solidarity, and family. Brown Bear designed a sleek, contemporary logo featuring an emperor penguin in a red, grey, and white color palette.