Role: Graphic Designer / Illustrator
Niantic Main Street needed print materials to showcase their new revitalization project for downtown Niantic, CT: Niantic’s Streetscape Enhancement Project. The project consisted of adding new trees, street lights, benches, potted plants, and crosswalks to beautify the downtown area.
To reflect the vibrant new streetscape and generate excitement about the project, Brown Bear created brightly-colored brochures and posters with a fun streetscape illustration to signify the revitalization tone. Wave graphics helped tie together the overarching theme of “creating a splash” — making a difference in the beautification of the seaside town. Building on that idea further, Brown Bear designed a fundraising goal chart in the shape of a wave.
