municipal Archives - Page 2 of 2 - Brown Bear Creative

Old Lyme’s Midsummer Festival Promotional Materials

Role: Graphic Designer / Web Designer / Web Developer

Old Lyme has held their annual Midsummer Festival for over 20 years. A celebration of the town’s artistic heritage, the festival was in need of promotional materials to showcase its many events.

Brown Bear Creative designed and developed a website that highlights the range of festivities and provides information about partners, sponsors, vendors, and directions/parking. Dynamic features include a Flash slideshow of rotating photos and captions on the homepage, as well as a custom-made, interactive Google map embedded on the Directions/Parking page.

Launch the Midsummer Festival Website »

To complement the Midsummer Festival website, Brown Bear designed bright, summery brochures, posters, sandwich boards, street banners, and web ads to promote the two-day event. The brochures provide a full schedule of events, parking information, and a custom-drawn map of the festival locations.

Brown Bear Creative has worked with the Midsummer Festival committee to update its website and print materials annually since 2008.

Town of Canterbury Official Website

Role: Web Designer / Web Developer

The Town of Canterbury needed a website they could easily update themselves. They chose Brown Bear to create an ADA-compliant website with a user-friendly Content Management System (CMS).

Updating the site via a CMS provided an easy way for Canterbury officials to comply with a state mandate to the Freedom of Information Act which required towns to post meeting minutes and agendas to their websites in a timely fashion.

The new site also features a Flash slideshow movie on the homepage that highlights Canterbury’s natural and cultural attractions. Other dynamic elements include a Selectman’s Blog, a photo gallery, and a calendar of events.

Out-of-towners can learn about Canterbury’s offerings, and residents can easily find application forms, board meeting agendas, meeting audio files, and information about town events, departments and community groups.

Launch Town of Canterbury Website »

Niantic’s Streetscape Enhancement Project Promotional Materials

Role: Graphic Designer / Illustrator

Niantic Main Street needed print materials to showcase their new revitalization project for downtown Niantic, CT: Niantic’s Streetscape Enhancement Project. The project consisted of adding new trees, street lights, benches, potted plants, and crosswalks to beautify the downtown area.

To reflect the vibrant new streetscape and generate excitement about the project, Brown Bear created brightly-colored brochures and posters with a fun streetscape illustration to signify the revitalization tone. Wave graphics helped tie together the overarching theme of “creating a splash” — making a difference in the beautification of the seaside town. Building on that idea further, Brown Bear designed a fundraising goal chart in the shape of a wave.

Celebrate East Lyme Promotional Materials

Role: Graphic Designer / Illustrator / Web Designer / Web Developer

Celebrate East Lyme is an annual town festival featuring street vendors, performances, family activities, fireworks and more. In 2005, Brown Bear Creative designed a logo capturing the fun, festive nature of the event. To further promote the day, Brown Bear created posters, newspaper ads, and a website.

In subsequent years, Brown Bear continued to work with the event coordinator to produce new promotional materials. Currently, the Town of East Lyme handles the maintenance of the Celebrate East Lyme website, which was designed and developed by Brown Bear Creative in 2007.