Role: Graphic Designer / Web Designer / Web Developer
The Midsummer Festival is a celebration of arts and culture that has taken place every summer in Old Lyme for over twenty years. 2013’s event is bigger than ever, with seven sites along Lyme Street from the Village Shoppes all the way up to the Florence Griswold Museum.
To showcase the festival’s expansion, Brown Bear created a vibrant brochure that lists all the events over two days plus a custom-drawn map of the festival sites, parking areas, and shuttle bus route.
Brown Bear also made improvements to the website, which was originally developed in 2008, to optimize the site across all devices. Now people accessing the site on their smartphones will have an enhanced experience when looking for festival information. The layout is simplified, text is readable, and side scrolling is eliminated when viewing the site on smaller devices.
This type of website is called a responsive website. The layout and other elements change automatically based on the screen width in order to create an optimum viewing experience for all devices.