logo design Archives - Brown Bear Creative

Northeastern Connecticut Council of Governments (NECCOG) Logo and Responsive Website

Role: Graphic Designer / Web Designer / Web Developer

The Northeastern Connecticut Council of Governments (NECCOG) provides a wide array of services for its sixteen member towns. NECCOG contracted with Brown Bear Creative to design and develop an all-encompassing website and a new logo.

NECCOG’s new logo is simple and sleek, using a modern color palette of grays and burgundies. The graphic alludes to the type of towns the council serves without being completely literal and overly cluttered.

NECCOG’s new website is powered by WordPress, an open-source content management system. In this way, staff can easily update the site to provide the latest information and photos using an intuitive, browser-based admin panel.

Brown Bear designed and developed the website theme to be responsive, which means the layout adapts gracefully depending on the screen size. This allows the information to be easily readable and accessible on desktops, laptops, tablets, and smartphones alike.

According to John Filchak, NECCOG Executive Director, “This web site will enable NECCOG to better communicate with the public in northeastern Connecticut – allowing them more informed opportunities to comment on our activities and the future of the region.”

Brown Bear has also designed and developed a standalone site and logo for NECCOG’s bus system, the Northeastern Connecticut Transit District (NECTD), which provides schedules, maps, fare information, and more.

Launch the Northeastern Connecticut Council of Governments Website »

Verdure Bay Logo Design

Role: Graphic Designer

Verdure Bay is a new pharma/biotechnology consulting firm based here in the Northeast as well as the Bay Area. Dave, the principal of Verdure Bay, approached Brown Bear Creative for a professional brand identity.

Brown Bear developed a clean logo with elements of growth/lushness and water. The sleek logo works well on their website as well as their print materials.

Difesa Security, LLC Logo and Business Cards

Role: Graphic Designer

When Steve and John, two veterans in the locksmith industry, recently launched their own business called Difesa Security, LLC, they were in need of a fresh look. They wanted to steer clear of old-fashioned skeleton key imagery that dominated the field, so they approached Brown Bear Creative for a bold, contemporary style.

Brown Bear developed a clean logo in a red, white, and black that instantly communicated what their business was about. John and Steve’s business cards continue the sleek look and color palette, creating a unified identity and professional first impression.

CT Pet Guide Website Redesign

Role: Graphic Designer / Web Designer / Web Developer

CT Pet Guide is a website that features information about pet-related businesses, animal rescues, and adoptable pets throughout Connecticut. It helps Connecticut residents shop locally and find nearby animal rescues.

It was first launched in 2006 with a password-protected members area where people could update their shelter or featured business pages themselves. Animal rescues could also post details and photos of their available animals. However, this setup was prone to user-error and outdated information.

Brown Bear Creative revamped the website by updating the logo and design as well as streamlining the user experience.

Instead of having shelter volunteers post their animals directly on CT Pet Guide, Brown Bear used data from Petfinder’s vast database of homeless pets. This eliminated the need for rescue workers to duplicate their posts and ensured the information stayed current and comprehensive.

Similar to the previous design, Brown Bear randomly showcased a Connecticut animal rescue on the site’s homepage. To make the organizations easier to find, Brown Bear added a function to narrow down the rescues by the type of animal they take in.

Brown Bear also improved the business directory. Listings can by filtered by category as well as by keyword. Each entry can display contact information, social media links, a photo/logo, a description, and a map of their location. Submissions to the directory are free.

Launch CT Pet Guide website »

High View Modulars Logo and Website Redesign

Role: Graphic Designer / Web Designer / Web Developer

In 2007, Brown Bear Creative designed and developed a site for High View Modulars, a southeastern CT modular home builder. The design and colors were based on their logo at the time which featured a set of mountains in a forest green and white palette.

High View Modulars wanted to modernize their brand, redo the logo, and update the site colors accordingly. To achieve this goal, Brown Bear designed a fresh logo concept that updated the mountain imagery, incorporated architectural detail, and brightened the color scheme.

Brown Bear then integrated the new logo into the site and changed the colors to reflect the new palette. In addition, Brown Bear upgraded the set of three static images on the homepage to a sleek Javascript slideshow. The photos rotate through a loop independently of each other, creating a pleasing, dynamic effect.

Protecting Your Wealth Law Logo Design

Role: Graphic Designer

Protecting Your Wealth Law, PC, a law firm based in Newton, MA, approached Brown Bear Creative for a fresh logo design. Because the firm had evolved recently to encompass more than just wealth law, they wanted to rebrand themselves using their initials, PYWL.

For their new look, the firm wished to incorporate a recognizable symbol to help distinguish their brand. They decided on a penguin, as it would represent qualities important to the firm such as strength, solidarity, and family. Brown Bear designed a sleek, contemporary logo featuring an emperor penguin in a red, grey, and white color palette.

The Law Office of Peter Goselin Logo and Website

Role: Graphic Designer / Web Designer / Web Developer

When Peter Goselin, a Hartford-based attorney specializing in employment law, decided to start a solo practice, he contacted Brown Bear Creative for a logo and website. He wanted his identity materials to reflect the values and nature of his practice: professional, yet down-to-earth.

Brown Bear developed a simple, yet elegant logo, and a clean, straight-forward website to match. Drawing upon the focus of Attorney Goselin’s law practice – defending civil rights and helping workers collect unpaid wages – a historical photo of Connecticut railroad workers captures visitors’ attention on the homepage. His four main areas of employment law practice, his contact information, and his biography are also highlighted, quickly leading visitors to the information they need.

Launch the Law Office of Peter Goselin website »

Oncology & Hematology Associates Print Materials

Role: Graphic Designer

Brown Bear Creative designed a cohesive series of print materials that allows Oncology & Hematology Associates of New London to better serve their patients. Based around a soothing color palette and Oncology & Hematology’s logo (also designed by Brown Bear), all the print materials reflect the comforting, yet professional atmosphere of the medical office.

The materials include an informational brochure given by primary care physicians to patients in need of specialist care, a patient survey, appointment cards (with the providers’ information on the front), letterheads, and envelopes.

Northeastern Connecticut Transit District Logo & Website

Role: Graphic Designer / Web Designer / Web Developer

The Northeastern Connecticut Transit District (NECTD) offers bus services to the northeastern CT towns of Brooklyn, Killingly, Putnam, Thompson, Eastford, Plainfield, Pomfret, Woodstock, and Union. They approached Brown Bear Creative to rebrand their organization and to produce a website that would house pertinent information about their services.

To reflect NECTD’s diverse service area comprising of both quiet countryside and bustling town centers, Brown Bear incorporated both farm and downtown imagery into a cohesive logo.

Like the logo, the website follows suit with a clean, straightforward look. Visitors to the site can easily access the information they need, including bus route maps, schedules, fares, and other details about riding the bus. Using the latest coding practices, Brown Bear ensured that the website is fast-to-load, search-engine-friendly, and accessible.

Launch Northeastern Connecticut Transit District Website »

Blue Steel Bicycle Company Logo

Role: Graphic Designer

When world cyclocross champion and cycling enthusiast Kathy Sarvary opened Blue Steel Bicycle Company, a full-service bike shop in Sunderland, MA, she asked Brown Bear Creative to develop a brand that was cutting-edge and current.

The result was a bold, contemporary logo that distinguishes the shop from competitors.